Why it works

We have been working with companies and organizations, educating and motivating people on the benefits of health and fitness for over 30 years. If there’s one thing that best describes why we developed the 21 Day Challenge, it would be this; change is a process not an event! We believe strongly that small changes make a BIG difference over TIME.

Seniors CoupleReal change happens with behavior modification, and that only happens when you develop lifelong habits. The best example is brushing your teeth. Think about how you acquired the habit of brushing your teeth. Do you ever stand at the sink and say, “I have a really busy day today, I think I’ll skip brushing today and just brush my teeth longer tomorrow?” No, you don’t. Why? Because the physical action of brushing your teeth every morning has become an automatic reflex – a habit. You don’t even think about NOT doing it.

Our mission is to help people reach their life goals, by making small changes through habitual performance and daily accountability – because actions speak louder than goals.
There is no definitive scientific evidence for applying a specific number of days necessary to form a habit, however, Dr. Maxwell Maltz M.D. developed a theory that 21 days played a key role in habit formation, based on his work as a plastic surgeon rehabilitating amputees.

He noticed that on average, after daily therapy, it took 21 days for the amputees to adjust to the loss of a limb. He then postulated that brain circuits produce neuroconnections and neuropathways only if they are bombarded for 21 days in a row. Today, much has been written about the brain patterns of habit.

One thing we know for sure – to establish a habit you must have a specific set of ACTIONS that are performed with focus, consistency, and accountability. We believe that success of any kind is the result of consistently doing what matters most, and have found that a 21 day commitment is the best place to start.